Copywriting
EveryPlate — Acquisition Landing Page (Spec)
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A self-initiated project writing acquisition copy for EveryPlate's core audience: busy households looking for affordable, no-fuss weeknight meals. Goal: make budget positioning feel like a strength, not a compromise.
Hero Headline: Nothing fancy—that’s the point.
Subhead: No-nonsense good food right to your door.
Benefit statements:
Simple recipes for everyone at the table
Five dollars a serving, so you and your wallet stay full
Twenty-minute meals that get you out of the kitchen
Closing line: Because dinner shouldn’t be a problem
CTA button: Sign me up