Copywriting
Brightland — About page (Spec)
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A self-initiated project writing the brand origin story for Brightland, a premium California olive oil company. Brief: introduce founder Aishwarya Iyer's story — rooted in her ancestral connection to traditional Indian salt farming — and establish Brightland's mission to bring honest, high-quality olive oil to an industry full of adulterated products. The piece had to earn trust through specificity and warmth without becoming preachy.
Our Story
Traditional Indian salt farmers, or Agariyas, would work over months in the heat of the sun to carefully pick salt crystals from handmade wells. When she learned that her ancestors were Agariyas, Aishwarya Iyer became fascinated by the world of cooking and the ingredients that we cook with. What she discovered was an industry that was selling rancid, diluted olive oil as the real thing. She decided to found Brightland.
Quality that you can trust—that’s what we promise. Our olive oil is cold-pressed, extra virgin, and undiluted by other oils. We source from small California family farms so that every bottle is harvested by hand and cold-pressed without chemicals.
It’s quality that you can taste. Our olive oil is fresh. It’s bright, complex, and alive.
And it’s quality that you can see. Our bottles are designed with colors inspired by Aishwarya’s Indian heritage and the Agariyas who started it all.